Business world

Except research on private individuals (b2c), business research (so-called b2b research) such as research on business customers, suppliers, contractors are very important. These research give important information for entering the new market, portfolio expansion, image building, testing campaign, measuring the satisfaction of b2b users etc. Hendal has developed a range of techniques that are specific and designed specifically for this target group and their decision-making process.

The public sector as well as all state-owned companies have a major impact on the entire society, not only through employment but also in terms of budget and overall quality of a community. During its work Hendal had the opportunity to work on numerous public sector projects.