Personal Data Protection

The Code of Conduct for market research agencies, media and public opinion was prepared with a purpose to a clear interpretation of EU Regulation 2016/679 in the practice of market research, media and public opinion in the Republic of Croatia with the ultimate goal of transparent fulfilment of the obligations established by the Regulation and its accompanying regulation by all interested parties.

The goals of the Code are to identify the key stakeholders and their demands in the context of market research, media and public opinion.

• The Code establishes minimum obligations of the agency for market research, media and public opinion that operate in the Republic of Croatia in accordance with the regulatory obligations and the rules of the profession.
• The Code confirms the rights of the research participants and the Agency's obligation to market research, media and public opinion to fulfill the rights of research participants in the context of market research and the rules of the profession.
• The Code establishes a minimum level of relationship determination of customers and market research agencies, media and public opinion in the context of market research and the rules of the profession.
• The Code establishes a minimum level of relationship determination of subcontractors and market research agencies, media and public opinion in the context of market research and the rules of the profession.

You can find more about the Code in the document:

The code of conduct for market research agencies media and public opinion